Universal Studios Orlando announced yesterday that they have bought ad time during the Super Bowl on Sunday, February 7th. The ad will air during the first half of the game. Although the ad is a general promotion for the Universal Studios Orlando Resort, Potterheads are going crazy over the screen grab they released, featuring children flying on broomsticks.
The ad will feature all new footage. Apparently, the commercial will depict children being magically transported (Apparation?!) to the Wizarding World of Harry Potter, located in the Islands of Adventure theme park. The wee muggles will soar through Hogsmeade, dodge a dragon, and meet The Boy Who Lived at Hogwarts.
The ad will also feature a new ad campaign for Universal as a whole: “Be Courageous. Be Outrageous. Be Extraordinary.” The ad will show viewers that Universal Orlando Resort is the only theme park experience in the world where you can “soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man, and help Shrek save Princess Fiona in Shrek 4-D.”
Now, for the speculations! Will the flying broomsticks be featured in the new Forbidden Journey ride, as part of the Kuka arm technology? That’s my personal guess! Or, could the re-themed Dragon Challenge roller coaster include broomstick-themed ride vehicles? We only have to wait a couple more months to find out for ourselves!