If you have ever visited Universal Studios Orlando you most certainly have walked through Citywalk. Here is where Universal Orlando borrowed the idea for the very successful Downtown Disney now known as Disney Springs. The people at Universal knew that they had to have a place for their guests to play and dine when not in their theme parks. This business model served Disney very well and Universal made CityWalk their very own. Bringing heavy hitters like Jimmy Buffett and the world famous Hard Rock Cafe, Universal was poised for great success!
There have been some hits and misses over the years and Universal watched this very carefully. Taking out what was not working and replacing them with current original works like the all new Toothsome Chocolate Emporium & Savory Feast Kitchen, NBC Sports Grill & Brew, Vivo Italian Kitchen and Red Oven Pizza Bakery. I guess the NASCAR cafe restaurant and NBA City did not work out as planned but with these replacements, they are sure to be big winners! I remember eating in the NBA City restaurant and was not impressed at all. I am personally glad that they got rid of that one. Very happy that Margaritaville made the cut!
CityWalk has always been a great place to party and eat at! With all of the new additions, Universal resort guests will never need to leave the resort grounds and I think this is what Universal had in mind for good reason. Keeping their guests there instead of at SeaWorld or Disney keeps the Benjamins in Universal’s pockets. At the end of the day, that’s what it is all about. Keeping that money in house in order to build bigger and better things for their guests. I can remember when it was just Universal Studios with no CityWalk and I am sure glad that they had the foresight to make this type of expansion!
The one thing I look forward to is the Toothsome Chocolate Emporium & Savory Feast Kitchen. They said that they took steampunk era designs and incorperated it into their ideas. Should be pretty amazing. I imagine it as a Willy Wonka heaven on earth but not all sweets! I hope I’m right.