Taking the Disney Guest Experience to the Next Level

At Walt Disney Parks and Resorts, we continually push the boundaries of creativity and innovation to deliver the best possible experience for our Guests. We’re always looking for ways to take what we do and do it even better.

Interactive Queues


Over the past few years, we’ve devoted considerable time and resources to create a more immersive, more seamless and more personal experience for each and every Guest who spends time with us. I know there’s been significant speculation about these efforts among our fans, so we’re pleased to give you a glimpse into the work we are doing to take the entire Disney Guest experience to the next level.

Some of these initiatives are more apparent and can already be seen by our Guests – like our interactive queues at Walt Disney World® Resort and the Enchanted Art on our cruise ships – while others are more behind-the-scenes and are focused on “how” visitors plan, access and enjoy their experiences with us. Over the next several months, we’ll be rolling out a collection of tools at the Walt Disney World Resort called MyMagic+ that will give Guests more opportunities to customize and personalize their entire visit.

Like most people who visit Walt Disney World Resort, my family and I have our “must-do” attractions, and as the father of three boys, those attractions often end with the word “mountain.” Now, rather than dashing as a group, or even splitting up to gather FastPasses, imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park. With MyMagic+, Guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone.

FastPass+

A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives Guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously. No matter where Guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.

MagicBand

Linking the entire MyMagic+ experience together is an innovative piece of technology we developed called the MagicBand (or Card). It will serve as a Guest’s room key, theme park ticket, access to FastPass+ selections, PhotoPass card and optional payment account all rolled into one. We’ve began testing certain aspects of MyMagic+ in Florida last month and the early reactions we’ve gotten have been fantastic.

This collection of tools is another step forward in the ongoing evolution of our Guest experience, giving us even more ways to help friends and family create the unforgettable Disney memories that they want most. We’ll be testing, adjusting and adding features to MyMagic+ and My Disney Experience over time and will continue to make improvements based on our Guests’ feedback. We look forward to sharing more with you in the months ahead!

Interactive Queues

Disney World’s Avatar Project – How Fans Are Taking It?

Disney World Tickets

Disney's New Avatar Project

The Official Ticket Center 12/20/2012 ~ It was Just a year ago, when we were acquainted with one of the most exciting Disney World projects. The animation empire Walt Disney Co. had announced its plans for an “Avatar Land” in the Animal Kingdom. The initial announcement came as a great relish for die-hard Avatar fans; had elevated their excitements to new heights. Indeed the very thought of James Cameron’s mysterious  Planet Pandora and the amazing tall- blue natives – the flying dragons is awe-inspiring to many. And with Disney’s proclamation of bringing the actions of Pandora to life is seen as an unbelievable experience in the offing.

However, after months of no hard news or any official disclosure from Disney on this matter fans are losing their patients now. The only thing that people heard about the project is the initial announcement and few rumors about some kind of mysterious “flight simulator ride”, which is probably what Disney is planning for the new Avatar Land project. Also there was a strange sight of a “dragon prototype” spotted by few others, who tried to connect it with probably the Disney World’s version of an Avatar Dragon. Nothing is clear so far about the schedules of the project and neither there is any real information about the kind of attractions the project will have. People begin to believe that the Disney-Imagineers are either very secretive about the project and its nature or the project is not in their list of important Plans at all.

There is also the sense that the anticipations of Avatar Land will get crushed forever. Some are of the opinion that the project is heading to a complete shut down owing to various uneasy-circumstances that surface, such as creative differences between Disney-Imagineers and Cameron. Also the speculations about Cameron’s Avatar sequels (running off-schedules, including fourth Avatar might not be in the production at all) send a dis-heartening signal. Moreover, given the news of other major upcoming Disney plans, including “Cars Land” and “Star-Wars” expansion (following the recent Lucasfilm Acquisition by Disney) the hopes of getting an Avatar Land soon is becoming a distant cry.

However, I suspect that the prospect of an Avatar Land in Disney Animal Kingdom is still alive and going great. According to the news article published at IGN Entertainment – “Update on Walt Disney World’s Avatar Land” dated December 7, 2012 it seems Disney-Imagineers are secretly excited in taking forward the project in a grand style. They are all set to take on the challenges of bringing the world of Pandora and its characters to life, including other very rich, magical places of the upcoming sequels of James Cameron. But when we will have the first- real Pandora experience and rides is still a mystery and I believe the fans will have to bear a long wait for this until Disney thinks otherwise.

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