There is no doubt that fraudulent sale of attraction tickets and passes have been a major cause of concern for the leading theme parks in Florida. Over the years many such ticket scams were registered and illegal ticket brokers had been penalized. Also there were many innocent guests, who had to leave the parks disappointed for this, while the officials or administration bore the blame time and again. Yet the presence of this nefarious trade is very much active and for Disney and others, the practice has influenced the growth of so-called “criminal cottage Industries” in Florida today.
However, in an effort to discourage this illegal practice (buying & selling of used tickets), the parks have adopted strict measures like installing finger bio-metric scanners at the entrances and printing warning signs or messages on their tickets. But now Disney is on for a complete revolution. The $1 billion Next-Gen MyMagic+ system promises to take entire ticketing experience to the next level. And this has brought the necessity for Disney to ensure that the existing state ticket laws are revised to accommodate the upcoming advance systems.
According to company officials, change in the current laws is a must as ticketing systems have taken a big leap today. The use of advance technology has enabled guests to enjoy a more convenient ticketing experience far beyond the conventional printed tickets. The current state of law is not fit to support a more advanced and technologically inspired system like the magic bracelet that Disney is launching soon. As such, the company is urging the State lawmakers to rewrite the laws to include the upcoming changes in ticketing system.
For example Disney is eying for modifications in sections such as the use of the term “multiuse tickets.” Instead Disney wants to rephrase it as “any right designed for admission”. This will expand the meaning of tickets – beyond the regular printed versions and cover other forms of tickets like the new MagicBands bracelets as well. Also the Park is looking for a change in the way it exercises the power of the “non-transferable” warning (which usually come printed on plastic and paper tickets). Instead the company wants the legislation to say that the warning may be found in the company’s website from now on. For Disney it becomes impossible now to print the warning in their MagicBands from practical standpoint. Also the company is aiming to launch the band in many different and colorful versions as souvenirs for sale. Adding a warning sign to it won’t support its aesthetic objective as such.
Moreover, Walt Disney Parks had already started rolling out new plastic cards with radio-free ID chips, part of the MyMagic+ program. Annual pass holders can swap their paper passes with the advance plastic version and can avail the benefit of using the new Park Entrances for now. But eventually, the pass holders will also be able to enjoy other features such as the FastPass+ service, and the MagicBands, associated with the program once it is fully functional.