The Official Ticket Center ~ Mastering the Internet and online media is a tricky affair, and for a traditional media conglomerate like Walt Disney Co. it’s a series of challenges. The animation giant is no doubt reign supreme when it comes to the world famous Theme Parks and Animation blockbusters. But the same is not true for the company on the New Media side. Specially, in the gaming, mobile and Internet divisions the company incurs consecutive losses. However, given the recent developments, including the important official announcements of late, it seems that Disney is desperate in turning around its digital initiatives like never before. Moreover, the launched of a new Disney website last year, followed by the official disclosures of the upcoming NextGen Disney Experience project- ‘MyMagic+‘ and the announcement of the latest and most unique gaming initiative- ‘Disney Infinity‘ have shown how serious the company is in enhancing its Digital Footprint.
The all new gaming initiative ‘Disney Infinity’ from the Disney owned studio ‘Avalanche Software’, which is expected to come in June, 2013 is a revolution in the company’s gaming history. The cross-property, cross-platform gaming experience is a true reflection of Disney – being ambitious about mastering new media through the web, mobile and online media. The one of a kind gaming concept (using real-life action toys to help fuel game progression) is already executed with great success by the Skylanders. And now Disney is coming with its own version of Skylanders, which will blend characters from multiple Disney franchises, enabling fans to customize their own game settings and stories. Another good thing about ‘Infinity’ is – it will be available across all platforms, including consoles, web and mobiles.
Again the NextGen Disney Experience project – ‘MyMagic+’, which was disclosed prior to ‘Disney Infinity’, is another big budgeted stride against innovation and technology by Disney. ‘MyMagic+’ is sighted as a future theme park tool. It is expected to revolutionize the way we experience theme parks today. The core elements of ‘MyMagic+’ are revealed as a vacation planning website (My Disney Experience) and a mobile app, the advance FastPass system – ‘FastPass+’ and a magical bracelet called the ‘MagicBand’. The highly innovative project promises many great vacation experiences for Disney guests. Imagine a small wrist-band on your hand, which works as your hotel keys, credit card and park admissions. Also guest can be able to reserve their ride times while sitting at home or can choose to have a more personalized Disney trip and more. One can also be able to change vacation plans on the fly and receive ride alerts through their smart phones.
The company’s ambitious Digital drive is also reflected, when it launched the new website last year. There had been a major overhaul with the dot com website – ‘ Disney.com ‘. The newer version of the website is expected to be a cleaner, simpler and more dynamic interpretation of its predecessor. Unlike the older version, the new site is intended to give a robust entertainment experience. Also, more importantly the new website is designed so as to be accessible from multiple devices, be it a mobile, tablet or PC.
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