According to the Orlando Sentinel, Walt Disney World has formally extended a free dining promotion into the winter.
Disney extended the free dining promotion, which initially covered dates only through Oct. 3, until Dec. 17, with a four-day blackout period around Thanksgiving. It extended the booking window for the deal, which was to expire Sunday, until Sept. 26.
“Given that Disney did not have a formal discount running [then]…extending a major promotion into the December quarter this year would have a notable impact on profitability year-over-year,” Rich Greenfield, an analyst who follows Disney for Pali Capital, wrote in a recent post on the firm’s research blog.
By contrast, attendance at Disney World was essentially unchanged during the first three months of this year when, when Disney had a buy-four-get-three-free hotel-night promotion in place.