After the recent announcement of Disney Springs by the theme-park execs, it seems the famous Downtown Disney complex couldn’t have a better future than what the upcoming mega transformation plan holds for now. The much anticipated Disney Springs project is intended to bring a complete change in both the look & feel, including the size of the existing Downtown Disney area in Lake Buena Vista.
Like the theme-parks, this most happening shopping, dining and entertainment district is also destined to change with a magical themed inspired by the turn-of-the century lakeside towns of Central Florida landscape. For the next three years fans will witness a great transformation of the area until it gets fully converted to the most exciting and imaginative setting by the waterfront which will be known as Disney Springs.
The new Disney Springs project, besides its unique and story-telling feature also promises huge expansions both in the size of the existing complex and the amount of attractions it offers. The area will be extended to encompass four outdoor neighborhoods all connected with a spring and lakefront. Disney Springs will start with the New Town Center, and from where it will spread to three additional neighborhoods – The landing, Marketplace and West Side (home of Cirque du Soleil). The new expansion will also encompass the current parking lot, and two new garages that will house a total of about 6,000 vehicles. It is also revealed that the number of shopping, dining and entertainment venues will be increased by two-fold once the project is completed. One could also expect the additions of some of the most iconic eating and entertaining brands of the world.
The upcoming expansion is no doubt the grandest expansion in the history of this ever-changing shopping, dining and entertaining destination. But for the Disney planners the ultimate objective is to provide a more vibrant and much bigger imaginative setting- where guests will have more options to shop, dine, relax and entertained without missing the homely feel.
Disney Springs is of course an imaginary re-invention of a magical Florida town which has its roots in the company’s own Sunshine State heritage. It is also believed that the new transformation will exposed visitors to a rather suburban kind of feel than the urban aura of the existing complex. Even the name Disney Springs is expected to be a fitting brand-identity to mark such a significant multi-year transformation. For me this new initiative by Disney is another out-of-the-box move in transforming a rather disjointed Downtown Disney area to a more in-depth, creative and well-connected shopping, dining and entertainment destination like never before.