Disney Set to Master Its Digital Footprint

MyMagic+

MyMagic+

The Official Ticket Center ~ Mastering the Internet and online media is a tricky affair, and for a traditional media conglomerate like Walt Disney Co. it’s a series of challenges. The animation giant is no doubt reign supreme when it comes to the world famous Theme Parks and Animation blockbusters. But the same is not true for the company on the New Media side. Specially, in the gaming, mobile and Internet divisions the company incurs consecutive losses. However, given the recent developments, including the important official announcements of late, it seems that Disney is desperate in turning around its digital initiatives like never before. Moreover, the launched of a new Disney website last year, followed by the official disclosures of the upcoming NextGen Disney Experience project- ‘MyMagic+‘ and the announcement of the latest and most unique gaming initiative- ‘Disney Infinity‘ have shown how serious the company is in enhancing its Digital Footprint. Continue reading